By CLYDE KABBUDULA 
In an exciting development for Mazabuka’s residents and visitors, Yango, the international ride-hailing service, has officially launched its operations in the city. This expansion marks a significant milestone in Zambia’s transportation landscape, promising enhanced mobility and convenience for all.
What is Yango?
Yango is a global tech company specializing in ride-hailing, delivery, and e-grocery services. Operating in over 25 countries across Europe, Africa, the Middle East, South Asia, and South America, Yango has established itself as a reliable and efficient service provider. The company’s headquarters are located in Dubai, and it continues to expand its footprint worldwide.
Yango’s Journey in Zambia
Yango commenced its operations in Zambia in early 2022, initially launching in Lusaka. The company’s entry into the Zambian market was met with enthusiasm, as it introduced a modern and efficient alternative to traditional transportation methods. By mid-2022, Africa represented approximately 60% of Yango’s Gross Merchandise Value (GMV), underscoring the company’s commitment to the continent.
Following its success in Lusaka, Yango expanded to other major cities, including Solwezi, Kitwe, and Ndola. The company’s growth strategy focuses on partnering with local transport operators, ensuring that its services are tailored to meet the unique needs of each region. This collaborative approach has facilitated Yango’s seamless integration into Zambia’s transportation infrastructure.
The Arrival in Mazabuka
The launch of Yango in Mazabuka is a testament to the company’s dedication to enhancing transportation accessibility across Zambia. Known as the “Sweet Town” due to its prominent sugar industry, Mazabuka is a bustling hub with a growing demand for reliable transportation solutions. Yango’s presence in the city is poised to address this need by offering residents and visitors a convenient, affordable, and safe mode of transport.
Key Features of Yango’s Service
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User-Friendly App: Yango’s intuitive mobile application allows users to book rides effortlessly. Available on both iOS and Android platforms, the app provides real-time tracking, fare estimates, and multiple payment options, including cash and digital payments.
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Safety and Reliability: Safety is paramount for Yango. All drivers undergo rigorous background checks, and vehicles are inspected regularly to ensure they meet the company’s stringent standards. The app also features real-time GPS tracking and an emergency button, providing users with peace of mind during their journeys.
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Affordable Pricing: Yango is committed to offering competitive fares, making transportation accessible to a broader audience. The app provides transparent pricing with fare estimates available before booking, ensuring no hidden costs.
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Support for Local Businesses: By partnering with local transport operators, Yango contributes to the growth of small and medium-sized enterprises in Mazabuka. This collaboration fosters economic development and job creation within the community.
Implications for Mazabuka’s Design and Printing Industry
The introduction of Yango in Mazabuka presents unique opportunities for the local design and printing sector:
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Branding and Marketing: Local businesses can leverage Yango’s platform for advertising and promotions. Design and printing centers can offer services to create compelling marketing materials, such as vehicle wraps, flyers, and banners, to help businesses stand out.
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Enhanced Accessibility: With improved transportation options, clients can easily visit design and printing centers, leading to increased foot traffic and potential sales.
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Delivery Services: Yango’s delivery capabilities enable design and printing businesses to offer prompt delivery of products to clients, enhancing customer satisfaction and expanding their service offerings.
Conclusion
Yango’s expansion into Mazabuka signifies a positive shift in the city’s transportation dynamics. By providing a modern, safe, and affordable ride-hailing service, Yango not only elevates the commuting experience but also stimulates economic growth and innovation. For Mazabuka’s design and printing industry, this development opens new avenues for collaboration, marketing, and service enhancement, paving the way for a prosperous future.